Simplicity,

When words become useless
When sound becomes silence
When beauty becomes abundance
This is the sense of beauty!

I remember..

When I was young my father told me : “My son if you are doing exactly your job, the result will be just an object. When you do something with passion, the fruit of your labor will be a valuable object»

At that moment I didn’t understand the meaning of these words. I thought doing my best is enough.
But after a longtime I learned to be demanding. I learned that creations should rise from passion.

Because creation without functionality without aesthetics, without passion, remains just an object. With my commitment, my requirements nourished my passion. Today my job is my passion.
Every creation is a part of me I don’t want to create a story for my design because the story is already inside.

Creation is defined by some institutions as a perpetual redemption of exiting products. Each object under goes a mutation, a form of cyclical metamorphosis that follows the path of the trend, to ensure the viability of the product on the market. The first creator is considered the father of the first generation. Today we tell the story in our own words but the result is an improved copy.

How to break out of the mold and suggest a new concept, a solution far from the beaten path, that offers a unique and exciting experience. How to give the product a soul that makes our hearts beat faster.
Creativity should not be limited or defined, otherwise it loses the freedom to be authentic.